Available for freelance & remote work
Alexander Gustafsson

Alexander
Gustafsson

Sales System Consultant · Product Builder · AI Implementer

Örebro, Sweden  |  Open to remote & international

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About

Profile

Sales professional and digital product builder with hands-on experience across B2C, B2B, and F2F sales in 7+ countries. Specialises in diagnosing and improving sales systems — scripts, funnels, CRM architecture, outbound flow, and conversion logic — and building the tools that support them.

Combines deep sales psychology knowledge with practical AI implementation to ship fast, functional, and scalable business assets. Equally comfortable closing a deal, writing a playbook, or prototyping a sales tool from scratch.

Built and shaped by living and working across Sweden, Norway, Latvia, Cyprus, Spain, Portugal and Thailand — which trained fast adaptability, cross-cultural communication, and resilience under pressure. Fluent in English and Swedish (native).

Also sharpened by years of high-level competitive FPS gaming, which developed instant pattern recognition, calm decision-making under stress, and clear team communication.

Services

What's not working?

Click any service — it pre-fills the contact form. I reply within 12 hours. No commitment.

1 Pick a service → 2 I review & reply → 3 We fix it
Consulting

Sales System Diagnostic

Full audit of CRM, scripts, pipeline & outbound flow — you get a prioritized fix list.

Script Review & Rewrite

Send your scripts — I annotate every line. Methodology-aligned rewrite to Voss, Sandler, SPIN or yours.

CRM Build or Reconfiguration

Custom CRM that follows your actual sales process — HTML, Electron, or cloud. Not the software's default.

Outbound System Design

Full outbound flow — lead sourcing → qualification → sequencing → follow-up → close. Built for your market.

AI-Powered

AI Lead Scoring & Enrichment

Custom scoring engine with explainable outputs — ICP fit, buying urgency, clarity, maturity. Auto-enrichment.

AI Agent Systems

Multi-agent orchestration — research, enrichment, outreach & reporting automated. 50+ agents proven in production.

AI Workflow Automation

Connect your tools. Automate the repetitive. AI-powered pipelines that free your team to sell.

Custom AI Tool Building

You describe the problem. I build the AI-powered tool that solves it — shipped fast, built to scale.

Quick File Review

Send one script, CRM export, or pipeline doc. I'll review and return annotated feedback. You'll get a price and timeline over email — no commitment.

Experience Across

Companies & Brands

Career

Work Experience

PRESENT

Sales System Consultant

Independent / Freelance

Örebro, Sweden

  • ▸ Productised consulting: diagnosing and improving revenue-critical sales operations — positioning, messaging, scripts, qualification logic, outbound structure, follow-up sequences, lead handling, and CRM architecture.
  • ▸ Built CRM systems, onboarding platforms, and sales tools using AI and no-code stacks.
  • ▸ Wrote setter & closer playbooks, operating manuals and SOPs.
  • ▸ Coached sales teams on script delivery, objection handling and conversion mindset.
  • ▸ Offered 50,000 SEK in consulting fees for a strategic sales and positioning project (written offer, email).
  • ▸ Led email-only B2B market-entry outreach for an international ethanol supplier targeting the Swedish spirits industry — identified prospects, initiated contact, and secured interest from several larger companies.
PREVIOUS

B2B & B2C Sales — Outbound Specialist

Sweden, Norway & International

  • ▸ Sold an in-house telecom product with zero brand recognition — built B2B pipeline from scratch against competitors with nationwide name recognition.
  • ▸ Cold and warm calling across multiple verticals (B2C and B2B).
  • ▸ Face-to-face sales in high-pressure, fast-paced environments.
  • ▸ Developed and refined own scripts based on live call data and conversion feedback.
  • ▸ Sold 9 deals in 10 days in Norway — outperformed a stated 6/month ceiling set by management.
PREVIOUS

B2C Sales — Outbound Specialist

International

Cyprus, Spain, Portugal, Thailand

  • ▸ Cold and warm calling across multiple B2C verticals in diverse international markets.
  • ▸ Consistent quota work across different markets, cultures and product categories.
  • ▸ Record day: 16 phone sales in a single day; promoted to team leader.
EARLY CAREER

Facility / Operations Support

Sweden

Operational reliability, showing up and getting things done without supervision.

Portfolio

9 Products. Built & Shipped.

Every project below was built, deployed, or operationalised — not just designed.

Research-validated concepts included

ShareSnap

SaaS

Website sharing & client approval platform. Upload files, get a branded preview, collect visual feedback, lock downloads behind Stripe payment.

React Stripe Lovable
Live Site

Call Mindset Log

Web App

10-second post-call reflection tracker. Log outcomes, rate performance, track streaks. Local-first — data never leaves the browser.

React localStorage
Live Site

ScriptSmith

Web App

Sales script builder with 10 methodology templates (Voss, Sandler, SPIN, MEDDIC, Challenger). Rich text editor, auto-save, PDF export.

React TipTap PDF Export
Live Site

Swiftonboard CRM

Free Tool

Full CRM for freelancers: pipeline (drag-drop), invoicing (PDF), tasks, reports, dark mode. Single HTML file + Electron desktop app.

HTML/Tailwind Chart.js Electron SQLite
Live Site

LeadHub

Desktop App

Unified lead inbox (Electron) aggregating email, Instagram, Facebook, LinkedIn into one view. Multi-tenant web platform + compiled .exe.

Electron React Node.js SQLite
leadhub.exe compiled

SwiftOcto

AI System

Local AI agent system: an Ollama "Brain" orchestrates 9 specialised "Tentacles" (email, files, shell, browser, Docker, git, calendar, web, notes).

Python Ollama SQLite Discord/Slack API

STEL

AI System

50+ AI agents across orchestrated chains. 19-phase website audits → strategy reports, proposals, contracts, presentations. Under 45 minutes.

Python Prompt-based Arch Git

OutboundKit Platform

Suite

4 integrated B2B tools: AI lead scoring (explainable), lead enrichment & cleaning, autonomous cold email campaigns, consulting ops playbook.

Next.js Supabase Python/Flask Google AI
4 sub-projects across 4 folders

KnowledgeBox

SaaS

Upload PDF/DOCX/MD → auto-generate searchable knowledge base sites. Credit billing (Stripe), JWT auth, spatial canvas UI for doc mapping.

React PHP MySQL Stripe

Portfolio at a Glance

26

Project Folders

5

SaaS Platforms

2

AI Agent Systems

2

Desktop .exe Apps

Expertise

Skills & Competencies

Sales & Psychology

Sales psychology Negotiation Objection handling F2F persuasion Behavioural pattern recognition Cold/warm/inbound tactics

Systems & Strategy

Outbound systems CRM & pipeline architecture Sales & marketing plans Pricing & package design Contract reading Sales system audits

AI Implementation

Prompt engineering Prompt systems & libraries AI-assisted product building Multi-model orchestration Workflow automation Output quality control Deep research with AI No-code AI app building AI agent orchestration Local LLM deployment Pattern analysis via AI

Performance & Mindset

Quick decision-making High-stakes composure Pattern recognition Self-coaching Resilience & adaptability Functioning under stress

Communication & Docs

Sales script writing Business documentation Simplifying complexity Cross-cultural communication SOPs & playbooks Contract explanation

Technical

HTML & CSS JavaScript Python FastAPI Node.js Google Apps Script Lovable + Supabase Playwright Ollama (local AI) Stripe integration CRM configuration Basic UX thinking

Tools Actively Used

Claude (Anthropic) ChatGPT (OpenAI) DeepSeek Perplexity Pro Lovable Supabase Google Apps Script Google Sheets AI Cursor (basic) Figma VS Code opencode Ollama Playwright Node.js

Story

What Shaped Me Beyond the CV

Learning from bad deals

Several bad professional experiences taught more about contracts, incentive structures, and commercial self-protection than any course could. Now very good at reading agreements, spotting vague or missing clauses, and negotiating written, specific terms before work begins.

High-level competitive FPS gaming

Years of playing at a high level built instant pattern recognition, staying calm and logical when the situation tilts, clear and fast team communication, and the habit of analysing why things went wrong rather than blaming luck. These transfer directly to live calls, high-pressure negotiations and real-time coaching.

Living in 7 countries

Not travel — work, routines, relationships, and real daily life in each place. Forces you to adapt fast, communicate without relying on shared context, and find what works rather than what's comfortable.

Get in Touch

Tell me what you need

Describe your project or problem — I'll review and reply within 12 hours.

No commitment. Just a clear yes or no on whether I can help.

Replies within 12 hours. Your info stays private. No spam, no tracking.